Global Marketing Research Assignment Essay Example | Topics and Well Written Essays - 3000 words

Global Marketing Research Assignment - Essay Example According to the current business performance of H&M, the organisation has built its strong brand image by delivering designed fashionable garments and sports apparels following the competitive pricing strategy across different developed and developing national markets. Founded in the year 1947, H&M is a Swedish manufacturer and marketer of fast-fashionable apparels for the customers, irrespective of their age groups and income levels (H&M Group, 2014). Currently, the organisation operates across 55 global markets with more than 116,000 numbers of dedicated employees. Moreover, H&M has also been recognised to achieve major recognition from its online apparel retail stores that are currently playing a crucial role for the organisation in 12 different nations across the globe (1H&M Group, 2014). The selection of markets has been one of the crucial and major strategic decisions for the organisations to build long-term sustainability. In relation to the competitive environment in the emerging clothing and apparel business industry, an appropriate selection of target markets help organisations to get accustomed with their strong brand position (Rugraff & Hansen, 2011). In this report, the target business environments selected for H&M are India and Brazil respectively. In correspondence, the following discussion will critically analyse the key rationale factors behind the selection of these emerging markets for H&M. The economic performance of the selected target markets has been prioritised.